First edition of 47 Days of Devanagari Type started in April 2017. Through Instagram, it brought together creative people from different streams and enabled the community to challenge each other collectively.

To take off the shore, a team of two designers explored ‘where to tap’ to begin with, and hence started with first socializing the concept within their circle of friends. These conversations got branched out into more connections - some of them started placing posters in their areas of work, shared the launch posts on different social media platforms, and in just 7 days the event was close to viral.