First edition of 47 Days of Devanagari Type started in April 2017. Through Instagram, it brought together creative people from different streams and enabled the community to challenge each other collectively.
To take off the shore, a team of two designers explored ‘where to tap’ to begin with, and hence started with first socializing the concept within their circle of friends. These conversations got branched out into more connections - some of them started placing posters in their areas of work, shared the launch posts on different social media platforms, and in just 7 days the event was close to viral.
The initiative presented an amalgamation of different subjects. While some artists created their own unique style and improvised it throughout the challenge, others tapped different mediums to paint new form each day. Concept Art, Video Calligraphy, Art Abstraction, Light & Shadow, Needle & Thread, Paper Folding, Mural — the list was endless for what all was explored in these 47 Days.
One’s style and finesse influenced others to improve, and collectively it started to bring up the creative acumen of the group with each passing day, witness to which was the evolution of the quality and type of art forms shared even for the difficult letterforms. Participants were constantly learning and admiring each other’s work.
In first edition itself, more than 15K artworks were hash-tagged as #47daysofdevanagaritype, out of which 2.5K artwork were re-posted. 47 days initially seemed to be a long run to cover, but apparently became more of a looking forward challenge rather than a task to finish.